At the India Mobile Congress 2025, Reliance Jio unveiled its latest JioBharat feature phones, designed with a “Safety-First” approach to offer affordable, secure, and reliable connectivity for everyone.This strategic launch aims to bolster secure and affordable connectivity for millions of Indians, particularly those transitioning from 2G to 4G networks for the first time.

Connecting the Underserved with Enhanced Security

The JioBharat platform was initially launched to accelerate the “2G-Mukt Bharat” (2G-free India) vision by offering an ultra-affordable, internet-enabled feature phone. This new iteration builds on that foundation by integrating features specifically designed to enhance user safety and security, a growing concern among first-time digital users.

While specific details of the “Safety-First” functions are being rolled out, they are expected to include features like an emergency SOS button, location sharing with trusted contacts, and potentially enhanced blocking capabilities for spam calls and messages. By embedding these tools directly into an affordable device, Jio is addressing a critical need for a user base that may be more vulnerable to digital threats and emergencies. The phones will continue to offer access to essential digital services like UPI for payments and Jio’s suite of entertainment apps, making them a comprehensive digital gateway for the mass market.

A Mass-Market Play for Deeper Penetration

The launch is a calculated move by Reliance Jio to capture a larger share of India’s vast feature phone market, which still comprises hundreds of millions of users. By combining affordability, 4G connectivity, and now a unique selling proposition focused on safety, Jio is creating a compelling package for users in rural and semi-urban areas.

This initiative is not just about selling devices; it’s about deepening the company’s ecosystem. Every new JioBharat user is another potential subscriber to Jio’s telecom services and a user of its digital platforms like JioPay and JioCinema. The focus on safety is particularly astute, as it appeals to a fundamental human need and can be a powerful differentiator in a price-sensitive market. As these devices become available across the country, they are poised to play a significant role in India’s ongoing digital transformation, bringing a more secure and connected experience to the heart of Bharat.